This press release was published in English using an automatic translation system
By Adata
ADATA, a company recognized worldwide for its work in developing high-performance memory and storage solutions, plans to invest more than R$400 million in Research, Development and Innovation (R&D&I) over the next five years following the update of the PADIS (Program to Support Technological Development of the Semiconductor and Display Industry) rules, scheduled for this year.
In recent years, the brand has invested more than R$125 million in R&D&I, and the expectation is to continue strengthening its focus on local innovation, in addition to the development of new technologies.
The company, headquartered in Taiwan and operating globally, is responsible for creating products that combine technical performance, modern design, and usability, meeting the demands of gamers and professionals seeking efficiency in their machines.
In Brazil, the brand focuses its investments on improving processes guided by Industry 4.0, through automation, computer vision, and artificial intelligence projects. Furthermore, it incorporates cutting-edge technologies into new products at its semiconductor factory, at the same level used globally.
“At ADATA, we understand that true innovation happens when we combine cutting-edge technology, functional aesthetics, and high performance. Therefore, our investments in research and development follow a clear objective: to create solutions that not only follow market trends, but also anticipate user needs,” emphasizes Paulo Junior, president of ADATA in Brazil.
ADATA introduced products to the market such as DDR5 memory integrated circuits – which meet content creation applications, next-generation games and heavy workloads -, flash integrated circuits and LPDDRx integrated circuits, for the computer and mobile device industry, involving significant investments in new manufacturing, assembly and testing processes.
The company currently generates more than 540 direct jobs in Brazil and maintains in-house laboratories within its factories in Santo Antônio de Posse, São Paulo, and Manaus, Amazonas. It also partners with science and technology institutes in the Campinas region, such as the Venturus Institute, the Eldorado Institute, the Tecthus Institute, and HwIT, on R&D investments. In the Manaus region, the company has a complete laboratory infrastructure at the Conecthus Institute and works in partnership with the Manaus Institute for Technological Development (INDT), the Galileo Institute of Technology and Education of the Amazon (ITEGAM), and has projects with public universities, including the Amazonas State University and the Amazonas Federal Institute.
“The unit in Brazil is the only ADATA unit in the world responsible for encapsulating memory integrated circuits from imported chips in the form of silicon wafers, serving all manufacturers of computers, smart TVs, commercial automation equipment, and other devices. This unique feature reinforces our commitment to excellence and national technological development,” the president emphasizes.
About ADATA
ADATA Technology is one of the world’s largest manufacturers of DRAM and SSD memory, ranking among the top three globally for these products, and ranking 19th among Taiwan’s top global brands. The company’s main product lines include memory modules, SSDs, and other consumer memory equipment and industrial solutions. The organization has also branched out into electric vehicles, AI AMR robots, and gaming with its XPG brand.
ADATA has been honored for its commitment to employee well-being and corporate social responsibility, including Great Place to Work certification for its offices in Taiwan, the US, and Brazil, as well as the “Best Workplaces in Asia,” “Best Workplaces in Greater China,” and “Best Workplaces in Taiwan™” awards. Since 2020, ADATA has been continuously recognized with the “Asia Responsible Enterprise Awards” and “Best Companies to Work for in Asia.” The hummingbird is ADATA’s brand mascot. It represents the company’s agility and efficiency, as well as its pursuit of innovation and commitment to creating a more colorful and intelligent lifestyle for all people. Founded in May 2001, ADATA has quickly established itself as a leading supplier of memory and storage products in the global market. For more information, please visit:
About XPG – XTREME PERFORMANCE GEAR
XPG (XTREME PERFORMANCE GEAR) was created by ADATA to provide high-performance products for gamers, eSports professionals, and technology enthusiasts. We are committed to developing products that deliver extreme performance, and therefore, we work closely with the gaming and eSports community to understand their true needs. We offer a full range of products, from systems, components, peripherals, and devices, and we create them with the highest standards of stability, reliability, and performance in mind.
We also develop products with stunning designs that have earned us several prestigious international awards, such as iF Design and Good Design. Beyond our products, we actively sponsor and support eSports events and teams around the world to deliver extreme gaming experiences at the highest levels.
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