Put farmers at heart of R&D to drive innovation, report demands
The largest agri-tech organisation in the UK conducted 122 in-depth interviews across the country to better understand what innovation and technology means to farmers. Technology adoption is the most significant…
Transformation in agricultural technology demands agile insurance response
Farming has always been a delicate balance of planning for what you can control and preparing for what you can’t. But that balance is shifting in today’s world, where tractors…