• Wed. Feb 19th, 2025

Forging the Future: Iron Meets Ag Tech

Forging the Future: Iron Meets Ag Tech

Editor’s note: In a recent blog on Software is Feeding the World (SFTW), agrifoodtech consultant Rhishi Pethe shares a candid conversation with CNH’s Sona Raziabeegum on what the company is good at and what it needs to work on, challenges facing the industry, and a measured take on technologies like autonomy. Here’s a summary of that article:

In a recent conversation with Sona Raziabeegum, she shared valuable insights into the transformation of traditional industries, particularly focusing on CNH’s efforts to modernize agricultural equipment through the integration of advanced technologies. Sona emphasized the importance of blending agile methodologies with longstanding practices to drive innovation while ensuring that product development remains aligned with customer needs. She also underscored the critical role that dealers play in providing essential support and services to farmers.

The discussion expanded to include the growing role of automation in agriculture, highlighting its increasing prominence in the sector. Sona provided an overview of where investment priorities are shifting and how sales strategies are evolving to deliver greater value to customers. She also addressed the significance of customer segmentation in pricing and the need for adaptive products that address the practical challenges of the agricultural landscape. Additionally, Sona spoke about the impact of economic cycles on agricultural practices and the heightened focus on aftermarket services, especially during periods of economic downturn.

What stood out in the conversation was Sona’s measured perspective on automation. She advocates for a gradual integration of technology, ensuring that innovations are thoughtfully implemented in ways that align with the realities farmers face in the field.

For more in-depth coverage, visit SFTW (Software Feeding the World).

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